Seeking to the most reliable specialists helps to ensure that you're getting the most precise, up-to-date, and helpful SEO advice available. Bearing that in mind, this article we feature 20 top search engine optimization experts and clarify why they're worth pursuing.
How SEO Specialists Can Help WordPress Users Before we dive into the list, it's worth mentioning what exactly makes someone a professional, versus somebody who just happens to be all talk and no action. The people who made it with this listing are specialists mainly because of the depth of experience they have in advanced SEO, and also how they have leveraged that experience into other complementary areas of online marketing (which can be pretty much all 'em).
While any SEO newcomer who's been able to rank for a long tail keyword with low rivalry can compose a blog article about how they did it (and then of course never update it), these specialists are far more sophisticated than that. They've dug deeper into SEO and understand how to do all the dirty work that comes with ranking for highly competitive keywords, working with advanced tools, tailoring SEO needs for e-commerce purposes, analyzing all kinds of different sets of data, fine-tuning site code to the search engines, and even more.
Many operate their own successful companies online and have helped countless other small business sites get more search engine traffic. Some have been dabbling in SEO because the mid-90s, back when many of us were still wee nippers.
These individuals are the real deal, plus all of them have the experience and reputations to up them. Follow their upgrades and you'll not need to worry about getting duped ever again by men and women who keep circulating outdated or just plain incorrect search engine optimization advice on the internet.
Stephan Spencer
Stephan Spencer is a world-renowned SEO strategist and speaker. He's the writer of Google Power Search, a coauthor of Social eCommerce, and a coauthor on Eric Enge's publication The Art of SEO. He's the inventor of specialized software RIO SEO Website Optimizer and continues to be a contributing columnist to Search Engine Land, The Huffington Post, and Multichannel Merchant. In addition, he provides a free guide on his site covering SEO myths that have to die.
Neil Patel
Neil Patel is one of the most inspiring entrepreneurs on the internet, having co-founded hugely successful companies, such as Crazy Egg, KISSmetrics, Hello Tavern, and Quick Sprout. He's helped large companies including Amazon, NBC, HP, and Viacom boost their earnings, and has been appointed a leading influencer on the web from the Wall Street Journal, a top ten online marketer by Forbes, and also a top 100 entrepreneur under 30 years old by Barack Obama. He also 's the writer of The Advanced Guide to SEO and regularly writes and comments on SEO in his website and elsewhere around the web.
Bill Slawski
Bill Slawski is another SEO specialist that has been working with search engine traffic and online marketing consulting since 1996. He also 's helped a variety of authoritative websites with their SEO, such as Harvard Business School, Johns Hopkins University, The American Psychological Association, Comcast, and much more. His website, SEO by the Sea, is an superb source for anybody looking to stay on top of relevant SEO news and information.
Eric Siu
Eric Siu is the CEO of Single Grain, a digital marketing agency that has worked with large brands like HostGator, Turbo Tax, and Mint. He was the former growth team leader in Treehouse and has done consulting work for many Fortune 500 firms and venture-backed startups. Eric is a frequent contributor to reputable websites including Search Engine Watch and Entrepreneur, and he runs a blog at Growth Everywhere where he covers entrepreneurship, business, and, of course, SEO.
Larry Kim
Larry Kim is the founder of WordStream, a powerful PPC management program business. He also 's also a leading columnist for both Inc.. Magazine as well as Search Engine Land. His website receives over a thousand unique visitors every month. He was named the most influential PPC expert in 2013, 2014, and 2015, and was the number one top columnist on Search Engine Land in 2013.
Matt Cutts
Matt Cutts is head of this Webspam staff at Google. If there's just going to be one individual you'll follow for SEO news and information, Matt Cutts may as well be the one because he's got the Google relationship. With more than 438,000 Twitter followers, he's among the most influential "net celebs" to follow along and is essentially the go-to man for all SEO. Over the years, Matt has been assisting business owners and webmasters work on enhancing their search positions by releasing hundreds of movies and sharing valuable search engine optimization advice.
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